{"id":4819,"date":"2020-09-10T10:26:10","date_gmt":"2020-09-10T10:26:10","guid":{"rendered":"http:\/\/blnebero.serveur04.com\/blog\/?p=4819"},"modified":"2020-09-10T10:27:48","modified_gmt":"2020-09-10T10:27:48","slug":"ce-se-intampla-in-vegas-ramane-in-vegas-istoria-celebrului-proverb","status":"publish","type":"post","link":"https:\/\/www.netbet.ro\/blog\/2020\/09\/10\/ce-se-intampla-in-vegas-ramane-in-vegas-istoria-celebrului-proverb\/","title":{"rendered":"Ce se \u00eent\u00e2mpl\u0103 \u00een Vegas, r\u0103m\u00e2ne \u00een Vegas. Istoria celebrului proverb"},"content":{"rendered":"

Ce \u00ee\u021bi dore\u0219ti cel mai mult? Un c\u00e2\u0219tig fabulos, o petrecere cu prietenii, pe care s\u0103 \u021bi-o aminte\u0219ti toat\u0103 via\u021ba? O vacan\u021b\u0103 cu familia \u00eentr-un loc plin de distrac\u021bii? Asta este ce ofer\u0103 Las Vegas \u0219i chiar mai mult dec\u00e2t at\u00e2t. Pentru c\u0103 sloganul s\u0103u dezl\u0103n\u021buie\u0219te dorin\u021bele, visurile \u0219i libertatea. De aceea \u2013\u201eCe se \u00eent\u00e2mpl\u0103 \u00een Vegas, r\u0103m\u00e2ne \u00een Vegas\u201d.<\/p>\n

\"\"<\/p>\n

Un ora\u0219 t\u00e2n\u0103r \u0219i fabulos <\/strong><\/h2>\n

Longevitatea \u0219i tradi\u021bia sunt adesea trecute la loc de cinste pe cartea de vizit\u0103 a ora\u0219elor. De multe ori, acestea se pot l\u0103uda cu sute de ani de atestare istoric\u0103. \u00cen cazul Las Vegasului totul este, \u00eens\u0103, diferit. Ora\u0219ul este unul dintre cele mai tinere, cu o istorie de doar pu\u021bin peste 100 de ani. \u00cen 1890 dezvoltatorii c\u0103ilor ferate din Statele Unite ale Americii au stabilit ca Las Vegas s\u0103 devin\u0103 prima oprire pe ruta San Pedro \u2013 Los Angeles. O alegere providen\u021bial\u0103 pentru aceast\u0103 zon\u0103. \u00cen 1905 primul tren a oprit oficial \u00een Las Vegas, iar \u0219uieratul acestuia a fost un semnal de start pentru dezvoltarea celui mai mare loc de distrac\u021bie din lume.<\/p>\n

Zona era animat\u0103 pe atunci de spiritul Vestului S\u0103lbatic, popula\u021bia fiind format\u0103 \u00een special de lucr\u0103tori ai c\u0103ilor ferate \u0219i de fermieri. Au ap\u0103rut astfel, cu repeziciune, jocurile de noroc \u0219i prostitu\u021bia. \u00cen 1931 un nou val de muncitori a ajuns \u00een ora\u0219 pentru realizarea Barajului Hoover, iar ritmul de cre\u0219tere a fost accelerat. Atunci a ap\u0103rut primul casino<\/a>, iar, mai apoi, primul hotel, dup\u0103 care au ap\u0103rut multe altele. Fiind un ora\u0219 care atr\u0103gea \u0219i foarte mul\u021bi investitori ambi\u021bio\u0219i, s-au dezvoltat spa\u021bii grandioase, mega hoteluri \u0219i cazinouri de dimensiuni nemaiv\u0103zute.<\/p>\n

\"\"
Vedere panoramic\u0103 a ora\u0219ului Las Vegas<\/figcaption><\/figure>\n

Oamenii definesc locul<\/strong><\/h2>\n

Apetitul pentru c\u00e2\u0219tig, distrac\u021bie \u0219i aventur\u0103 al celor care au trecut prin Las Vegas sau au ales s\u0103 se stabileasc\u0103 \u00een acest ora\u0219 dinamic, a creat o istorie de invidiat. Num\u0103rul legendelor a crescut direct propor\u021bional, deoarece fiecare avea de povestit \u00eent\u00e2mpl\u0103ri deosebite din Vegas. Partide de c\u0103r\u021bi cu mize uria\u0219e, cu juc\u0103tori celebri, \u00eent\u00e2mpl\u0103ri \u00een care erau implicate superstaruri cum ar fi Frank Sinatra sau Elvis. Nop\u021bi f\u0103r\u0103 sf\u00e2r\u0219it \u0219i pove\u0219ti de dragoste deosebite, care, uneori, puteau duce la c\u0103s\u0103torie. \u00cen Las Vegas sunt peste 500 de biserici. Majoritatea oficiaz\u0103 c\u0103s\u0103torii rapide.<\/p>\n

Industria gamblingului, un motor de dezvoltare<\/strong><\/h2>\n

De\u021bin\u0103torii de cazinouri au fost cei care au dezvoltat ora\u0219ul, deoarece \u0219i-au dorit s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 mereu oferta \u0219i s\u0103 atrag\u0103 din ce \u00een ce mai mul\u021bi turi\u0219ti. Sunt emblematice \u00een toat\u0103 lumea cazinouri precum Caesars Palace, The Venetian – care recreaz\u0103 Vene\u021bia european\u0103, inclusiv canalele cu gondole, MGM sau Planet Hollywood. Ofertele nu se mai adreseaz\u0103 doar gamblerilor, ci \u00eentregii familii. Resorturile au dezvoltat parcuri de distrac\u021bie, terenuri de golf, spa\u021bii de plimbare \u0219i au contractat spectacole de prim\u0103 clas\u0103. De asemenea, Las Vegas a devenit \u0219i o destina\u021bie de afaceri, numeroase conven\u021bii profesionale desf\u0103\u0219ur\u00e2ndu-se anual \u00een acest ora\u0219, care nu are odihn\u0103.<\/p>\n

\"\"
The Venetian – Las Vegas<\/figcaption><\/figure>\n
\"\"
Caesars Palace – Las Vegas<\/figcaption><\/figure>\n

Campanie de branding devenit\u0103 legend\u0103<\/strong><\/h2>\n

\u00cen 2003 compania de publicitate R & R Partners a primit dificila sarcin\u0103 de a rebrandui ora\u0219ul care deja era renumit \u00een toat\u0103 lumea pentru jocurile de noroc \u0219i distrac\u021biile pentru toat\u0103 familia. \u00cen loc de a g\u0103si o alt\u0103 direc\u021bie sau o alt\u0103 atrac\u021bie pe care s\u0103 o promoveze, compania a reu\u0219it s\u0103 g\u0103seasc\u0103 sloganul care s\u0103 comunice, \u00een mod deliberat, libertate!<\/p>\n

Sloganul \u201ece se \u00eent\u00e2mpl\u0103 \u00een Vegas, r\u0103m\u00e2ne \u00een Vegas\u201d a devenit viral. A intrat rapid \u00een limbajul uzual, deoarece a reu\u0219it s\u0103 incite imagina\u021bia tuturor. Las Vegas a devenit mai mult dec\u00e2t o distrac\u021bie. S-a transformat \u00eentru-un Paradis pentru adul\u021bi, deoarece indiferent ce ai fi f\u0103cut acolo, nu ar fi avut repercursiuni \u00een via\u021ba cotidian\u0103. \u00cen show-uri de televiziune s-a discutat chiar \u0219i cu psihologi despre acest mesaj. Au fost persoane care au f\u0103cut referire la un concept asem\u0103n\u0103tor transmis de expresia \u201eAtunci c\u00e2nd e\u0219ti \u00een Roma, comport\u0103-te ca romanii\u201d. Aceasta \u00eenseamn\u0103: adopt\u0103 obiceiurile locului pentru a te integra. \u00cen cazul Las Vegasului s-a discutat \u0219i despre scuza perfect\u0103. Pe scurt, acest slogan d\u0103 tuturor o \u0219ans\u0103 pentru a-\u0219i explora latura aventurier\u0103.<\/p>\n

Inspira\u021bie pentru filme de comedie<\/strong><\/h2>\n

Mai mul\u021bi realizatori de film au v\u0103zut poten\u021bialul deosebit pe care acest slogan \u00eendr\u0103zne\u021b \u00eel poate avea. Au ap\u0103rut, dup\u0103 2003, mai multe comedii care exploreaz\u0103 tocmai sentimentul de libertate pe care \u021bi-l ofer\u0103 Las Vegasul. Printre acestea se num\u0103r\u0103 seria \u201eMarea mahmureal\u0103\u201d \u0219i filmul romantic cu Cameron Diaz \u0219i Ashton Kutcher<\/a>, care poart\u0103 chiar numele \u201eCe se \u00eent\u00e2mpl\u0103 \u00een Vegas, r\u0103m\u00e2ne \u00een Vegas\u201d. Aceste filme, al\u0103turi de legendele urbane, precum \u0219i interesul operatorilor din turism, contribuie la cre\u0219terea ora\u0219ului.<\/p>\n

Las Vegas poate fi privit din foarte multe unghiuri. Ora\u0219ul este dinamic, \u00eendr\u0103zne\u021b, un talisman norocos, romantic \u0219i, \u00eenainte de toate, discret. Promisiunea este una foarte intim\u0103, toate secretele \u00ee\u021bi vor fi p\u0103strate, deci – \u201eCe se \u00eent\u00e2mpl\u0103 \u00een Vegas, r\u0103m\u00e2ne \u00een Vegas\u201d!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce \u00ee\u021bi dore\u0219ti cel mai mult? Un c\u00e2\u0219tig fabulos, o petrecere cu prietenii, pe care s\u0103 \u021bi-o aminte\u0219ti toat\u0103 via\u021ba?<\/p>\n","protected":false},"author":6,"featured_media":4821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[447],"tags":[510],"class_list":["post-4819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cazino","tag-las-vegas"],"yoast_head":"\nCe se \u00eent\u00e2mpl\u0103 \u00een Vegas, r\u0103m\u00e2ne \u00een Vegas. Istoria celebrului proverb<\/title>\n<meta name=\"description\" content=\"Las Vegas \u0219i sloganul s\u0103u care dezl\u0103n\u021buie\u0219te dorin\u021bele, visurile \u0219i libertatea. 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